APP is one of the world’s leading pulp and paper companies and is ranked one of the largest vertically integrated pulp & paper producer in Asia, excluding Japan.
Over the years it has expanded its operations significantly, through acquisitions and expansions in several of its pulp and paper mills. It is APP’s commitment to customer satisfaction that enables us to grow our share in paper sales worldwide and broadening our presence through marketing offices in many countries.
Our vision is to become the 21st Century’s premiere, world-class pulp and paper manufacturer – a company dedicated to providing superior value to customers, shareholders, employees and the community.
To fulfil this vision, APP has committed itself to being socially, environmentally and economically sustainable throughout its operations. APP will keep this commitment by helping to empower people in the communities where we operate, initiating conservation programs to protect biodiversity and the environment, increasing the use of sustainable forest management certified material, adopting best practices in our mill operations to continually reducing greenhouse gas emissions, and by dedicating ourselves company-wide to continuous improvement. The meaning of sustainability to APP is the balance of economic, environmental and social interests throughout the pulp and paper-making supply chain.
Pens & Stationery (Writing & Drawing Instruments)
We bring you the best of Asia and Europe international brands of stationery products. These brands integrate both rich heritage and modern technology to develop excellent products for their consumers.
Along with paper products, we also introduced stationery products in order to maximize customer focus and synergy-sharing within the division. Drawing competitions and other/school-related events are also held to enable more consumers and students the opportunity to experience our stationery products. To foster closer relationships with consumers, Goodhill organizes demonstrations to channels to better educate consumers about its range of products and correct usage methods.